Why is it that every business seems to think they need an app? And why do these businesses insist on driving their customers through the app? What kind of madness is this? Three questions, no answers.

As a consumer, I just want to buy your product. Let’s go over how this used to work. I want to buy something you sell. I give you money, you give me the product. Simple, right? Did I mention an app? NO!!! Because an app is not needed in the transaction. Businesses know this, otherwise they would not be offering incentives to use the app.

I understand that apps are what the younger generation like to use and they spend more money than people of my generation. So I’ll accept the fact that apps are here to stay. But is it to much to ask the developers to test the apps and make sure they work before deploying them?